Copywriting for Sustainable and Woman-Owned Companies
Helping You Connect with Quality Customers: Who Believe in You, in Your Products, and Align with Your Values.
Being a Sustainable Female Founder is Hard
Sustainable businesses, owned by women with good products and authentic values have never been more needed … or more challenging to run.
Your sustainable, quality products and genuine brand are competing with big names to get the word out there.
You're overwhelmed, running a business and trying to market it in a way that sticks to what you believe.
You want customers who believe in your brand and your product, but it feels like you can’t reach them.
Copywriting is one more thing on your already full plate and it doesn’t light you up inside, but you know someone has to do it.
If you keep going like this, you know you’ll burn out.
You can already feel it.
You started a sustainable business to help make a positive impact on the world, so why does it feel like it’s making your life worse?
It Doesn’t Have to Be Like This!
Let’s a imagine a different life, a different way of marketing, of reaching your customers and getting your much-needed products and services out into the world.
How? Through professional copywriting to simplify sustainability and connect you with customers who gladly support your business and your mission.
Now your ideal customers find you, instead of you trying to search for them! Those genuine clients that value your brand and message. Now they come to you organically!
You can spend your time working with your amazing team, developing new products, trying new ventures, scaling, and expanding your business as you see fit!
You aren’t trying to market to the masses and that’s good! You aren’t for everyone, and you don’t need to be. You’ve found your people, and they keep coming to you!
You’ll be able rest easy knowing that your marketing is working for you - not that you are trying to work it and figure it out!
You’ll get copy that captures your brand voice and speaks to those dream customers with ease.
You don’t have to do this alone… I’m Here to Help!
Are you ready to reach your ideal customers and communicate through clear copywriting?
Hi, I’m Natalya Smith, I’m a freelance copywriter and sustainability enthusiast.
Let’s chat!
What do you get when you work with me?
I’ll help you speak to your audience in a way that communicates your authentic values and grows brand loyalty.
Helping you build a customer base that is delighted to patronize your business!
How do we do this?
I offer copywriting services that help you reach your ideal customers through a variety of methods – blogs, web pages, email marketing, and ebooks.
And I will work with you to make sure you get the best results!
You won’t just have a quality copy, you’ll have someone cheering on your business and helping you succeed!
The need for sustainable small brands that are women-owned businesses is constantly growing.
53% of overall consumers have switched to smaller brands because they were more sustainable.
Women-owned businesses generate $2.7 trillion in annual revenue, and account for over 40% of businesses in the US: and this is when we have access to only 4.63% of all federal contracting dollars! We are doing more, with less.
73% of consumers who buy from women-owned brands say a brand’s values are important to their purchasing decision. Your values are important to your customers, so need to share them loud and proud!
Let’s Work Together
Price: starting at $1500
This package is the works! - it offers you lots of ways to connect with your customers through both valuable information and products
.4 Blog Posts
10 Product Descriptions (add-ons possible)
1 Welcome Email Sequence (3-5 emails)
Price: $950
Looking to reach that genuine audience and connect! This is the perfect package for you. It’ll help you develop a customer base that can’t wait to hear from you!
4 Blog Posts
2 Newsletters
Price: starting at $400
This introductory package helps you refresh your website copy and pull in customers through an inviting welcome email sequence. Looking to call customers in? Let’s get started!
1 Welcome Email Sequence (3-5 emails)
Website Copy (charged per page)
What’s Included
All of my services include the following features:
One Round of Edits
Keyword Research
7-Day Turnaround Time (from when the deposit is paid).
Your Consultation Call
Skimmer Friendly Formatting
Quality Copywriting
A la Carte Services
SEO Optimized Website Copy
$300 per page
word count: 1000-1500 words
SEO Optimized Website Copy helps you show up on Google by letting the algorithm and your people know who you are and what you do!
Through quality keywords, that point to what your business is and your values, we bring customers to you. And then, to top it all off, well-written Calls-To-Action can also help you make sales and connect with your customers, getting them to make that purchase that you know will improve their daily lives.
Good website copy helps you help others, helps the Earth, and helps you and your business!
Product Descriptions
$50 per description (minimum 5 descriptions)
word count: 150-300 words
These may not seem like copywriting – but they are! Buying that sustainably made, long-lasting piece of clothing, ethically grown tea, or reusable versions of items they use every day; well-written, product descriptions make those quality purchases. That’s copywriting in action!
It helps the customer see the benefits of your product or offer and encourages them to buy.
SEO Optimized Blog Posts
$200 per blog (minimum 4 blogs)
word count: 1000-1500 words
Blogs draw traffic organically to your website through carefully selected keywords and help you nurture your customer community with valuable information. Keep your community updated on why sustainability matters, what your product does, and other valuable information related to your business and industry.
The Blog Posts I write are SEO-optimized which can help you earn authority and rank in Google, helping you get the word out there.
Plus, you don’t have to constantly pour money into them like with ads! It’s just one and done that can constantly bring you new customers, provide value, and can lead to even more sales!
Email Sequences
$50 per email (minimum 3 emails)
Email Sequences are essential for helping you connect with your customers, and educating them about your valuables and your sustainable business.
A good email helps you build trust, through a relationship with your audience. It will also help you sell your products, keep your community updated about changes in your business, and is a great way to incentivize new purchases through sales offers.
Kind Words
“I would happily work with her again…”
“She did a wonderful job writing for my book blog and I would happily work with her again and recommend her to anyone else."
— Louisa Smith, Founder and Editor of Epic Book Society
“She's consistent, reliable, resourceful…”
“Natalya is an absolute pleasure to work with! She's consistent, reliable, resourceful, and incredibly hardworking.”
— Mica Henry, Aquatics Coordinator
Portfolio
Sample Long(er) Form SEO Blog Post
This is a sample piece I wrote for a fictitious company, but it demonstrates how I would write for YOUR company! It combines both quality SEO with good information, as well as ethical marketing that educates and builds trust.
Click HERE to read the rest of the blog!
SEO Optimized Blog Post
I wrote a blog titled 5 Best Teas for Sleep for Pennie’s Tea, a woman-owned tea company with a mission to help women struggling with Domestic Violence. The blog helped draw traffic to the website with SEO and helped provide valuable information to the company’s customers.
SEO Optimized Blog Post
I wrote a blog post for a women-owned, indie publishing business that specialized in New Adult Fantasy, and wrote this blog to help draw customers in organically through a fun, informative piece.
Frequently Asked Questions
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The short answer- Yes!
The longer answer is that all businesses need copy because it calls their consumers to action- making that purchase, taking that step, or whatever you as a business owner want your consumer to do.
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Well, first we hop on a call to talk about your goals and what type of copywriting would be most effective for your business. Click HERE to book!
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Yes! If you are scared that copy will make your genuine business sound sales-y and slimy… you aren’t alone!
But I promise, I don’t like copywriting that either, so that’s not how I write.
We’ll work together to craft copy that communicate your authentic business, great products, and how you can benefit your clients life.
This is why copy is important, because it helps you reach more people and help more people
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Again- yes!
Maybe the cost of copywriting seems intimidating, I get that as a small business owner. But imagine the returns! With copywriting’s goal being a call to to action (e.i. getting your consumer to purchase)…
Copywriting can offer you a return on your investment!
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You could, but learning how to use AI to write well takes time and effort!
You are already busy, with all the plates I know you are spinning as a business owner. Don’t add something else!
Also, as a consumer, I will tell you that customer can tell when something is written by AI. It is just missing that human touch and voice that it’s hard to put your finger on.
So you can use AI to write your copy, but in good faith I can’t recommend it.
About Me
Hi, I’m Natalya Smith! I’m a copywriter passionate about helping women-owned, sustainable business reach their ideal audience and grow their presence and marketing through authentic, well-researched SEO and genuine copywriting.
But here’s why I want to work with you:
I know what it feels like to be a female entrepreneur and business owner, trying to reach those valuable customers and help them!
As a current student, getting my B.A. in English, I know the value of good writing that people actually want to read! (and I know what they don’t want to read, and how to avoid it).
I am not only a copywriter, but I’m a consumer passionate about sustainability. I can speak directly to your customers because I am one of them!
With my copywriting knowledge I can not only help you reach your ideal customers but help you grow your sustainable business sustainably (through scalable copywriting).
Get in touch.
I’d love to hear from you!
Book a Call
All of this sound great to you? Let’s hop on a call together. It’ll just be a 15min video call via Zoom.
We’ll talk about how copy could benefit your sustainable, women-owned business and bring you more clients.
I’ll offer recommendations of what types of copy would be right for you! If the call goes well, I’ll send you a proposal for the recommendations we discussed.
If you decide that working with me isn’t for you, that ok! Feel free to utilize my recommendations and do what is best for your own business.